Health and fitness has a major role to play in human lives. Fitness applications have been proven to be helpful for a lot of people and it will continue to be the same. In 2020, while all sports clubs, gyms, and fitness centres were closed, fitness apps helped users continue their workout sessions at home effectively. Health & fitness applications enable users to set fitness objectives, monitoring caloric intake, and measuring workout activities, and most importantly, tent to connect individuals with a personal coach or instructor to help with certain concerns while using the app.
Fitness and living an energetic lifestyle has become a trend now-a-days. Fitness apps makes fitness accessible anytime and anywhere. A diverse category of fitness apps, including diet apps, nutrition & weight loss apps, exercising apps, on-demand personal trainer apps, activity tracking apps, yoga & meditation apps, and workout mobile apps has been developed in the past few years. These innovative apps allow users to supplement their workout progress outside of the gym environment and let them to track their own biometrics, heart rate, blood sugar levels, and more during workout sessions which helps to get the most out of their daily regimen and improve the health situation all-around. These are advantageous since customers may watch training sessions at their leisure.
Current Market Scenario: –
According to a report published by Allied Market Research, the global fitness app market size is anticipated to reach $120.3 billion with a significant CAGR from 2021 to 2030. In the last few years, people across the world, especially the millennials and the Gen Z, have started to become highly conscious about their health in order to live a better life. Most of the people now-a-days are making a habit to check on their health status and to swap their lifestyle according to their medical records. After all, nearly half of people globally consider themselves unhealthy. Such factors are driving the growth of the global fitness app in more than one way.
At the same time, a considerable rise in adoption of wearable devices and IoT enabled devices such as smartwatches, smartphone and tablets, especially in the emerging countries, has paved the way for lucrative opportunities for the major players in the industry. There is no doubt that wearables such as fitness trackers, smartwatches, heart rate monitors, and GPS trackers have been the buzzword in fitness as these devices offer an in-depth insight into your workout activity and what you can do to correct or improve them.
The North America is currently dominating the market with its highest market share, owing to huge demand for modernized fitness systems in developed countries such as the U.S, Canada, and others. The Asia-Pacific region, on the other hand, is expected to witness the fastest growth rate, due to increase in need to monitor fitness issues like obesity and cardiac problems in economies like India, China, and others.
In addition, the outbreak of the COVID-19 pandemic led to have a sheer positive impact on the growth of the global fitness app market. Before the novel coronavirus hit, the fitness app industry was performing decently. The popularity of fitness applications, however, has truly surged in 2020 and so is the demand for mobile app development. The implementation of the stringent lockdown across the globe forced majority of the sports clubs, gyms, and fitness centres to shut down their business temporarily, especially in the initial period.
COVID-19 Impacts on the Market: –
In such a scenario, fitness apps successfully rescued the situation and grabbed the show during the pandemic. Not only did fitness apps see an increase surge in engagement, but also video streaming platform such as YouTube got flooded with workout tutorials for beginners or experts.
With this drift on board, most of the fitness providers in collaboration with mobile app development companies shifted toward digitalization and launched prominent workout apps such as Map My Run, My Fitness Pal, Run Keeper, Jawbone Up, CouchTo5k, Nike Training Club, Strava, Athos, and so on in order to provide online fitness sessions to customers during the lockdown. While CouchTo5k app is focused purely on building stamina and workout capacity, the My Fitness Pal app is focused on weight loss. This way, fitness applications played a huge role in everyone’s life during the pandemic.
Strategies Adopted by Market Players: –
On top of that, with an aim to sustain in the competitive market, companies showered a wide price range with an array of packages to carry out fitness planning processes online. Most importantly, health & fitness apps not only enable users to set fitness objectives, monitoring caloric intake, and measuring workout activities, but also most of the fitness apps tend to connect individuals with a personal coach or instructor to help with certain concerns while using the app. The virtual instructor can be a human or an artificial intelligence (AI) application. Another interesting fact is that fitness apps offer coordinated series of songs, each having the same beat while doing running and intense workouts.
Moreover, few companies adopted other promotional strategies, for instance, Peloton made their app free for 90 days so that the free users convert to paid ones later. Such rapid initiatives by the key market players towards the progress and development of fitness apps during the pandemic boosted the growth of the market to a great extent.
Meanwhile, WithU has developed an audio driven fitness application. The app provides a modified and custom made list of exercises and fitness programs, which also involves an array of yoga schedules, zumba programs, and meditation plans. This app is perfect for the ones who feels challenging to continually look at a screen while running, doing yoga, or lifting weights.
Similarly, Aaptiv is also an audio driven fitness application. This app helps its customers get lost in the workout and completely be focused on the training, while also offering lots of moral support from the coaches all the way through. The mentors and trainers are extremely amiable and friendly. Each trainer permeates their workouts with their own distinct spirit, from strong powerful commandants to more cool, relaxes, chatty exercise partners.
Furthermore, millennials and Gen Z are gradually becoming health conscious and are willing to maintain a healthy lifestyle. People are steadily moving toward an extensive approach to several parts of fitness, including stamina, mental wellbeing, and aerobic endurance. Healthcare practitioners are also sharing the efficacy and expediency of mobile applications to their patients, due to which, a lot of people have already integrated applications into their attempts to control weight. Fitness applications have been proven to be helpful for a lot of people and it will continue to be the same. At the same time, technological advancements in artificial intelligence (AI) and machine learning (ML) along the surge in use of smartphones, tables, and wearable devices are going to create more personalized and customized fitness apps, which in turn, is likely to augment the growth of the global fitness app market even more in the near future.